What Necessary Features Must A Web To Print Software Have
If you are in the print business, you are probably keeping track of market trends and technologies. Maybe you’ve heard about web to print, or know a colleague that’s already took their business online, allowing customers to design and order printed materials quickly and directly.
The basic idea behind the web to print technology is to take a customer’s print plan and turn it into an actual printed product. This kind of software can take years to develop, and the web to print solution allows you as a print business to offer your customers this service.
The software is installed into your website, allowing your customers to design and order printed products online. It’s very easy to use and can be accessed online, from any device at any time, meaning – your customers don’t have to physically come to your store.
So what features does this software must have? Here are a few critical ones:
Software created by experts
Choose a solution created by experienced professionals in the print industry, who can offer you the best capabilities and friendly software. A company that aims to provide you, the print provider, with a friendly end-to end solution that can be up and running quickly and help you increase your sales.
Full web integration
A very important aspect is that the web to print solution will integrate seamlessly with the rest of your software and systems, making the ordering experience much more friendly and fluent.
A mobile-friendly design
The majority of web users are using mobile devices to access the Internet, so your web to print solution must use a responsive design. A fluid and flexible layout is essential, and your website must be optimized for the screen size and resolution on the end user’s device.
The ability to customize
The ability to customize their print jobs will definitely appeal to many potential customers. For example, a customer wants to surprise his parents with a family album. He would want to personalize the album, choose photos from different occasions and add headlines or some other graphics or images.
An online solution that can meet his needs and accommodate this kind of a short-run job is just what he needs. As a print service, you must choose a solution that allows your customers to upload, edit and customize their orders.
The range of choices in web to print software and solutions is quite large, so remember to look for a solution that is both rich in features and easy to use. Also, the entire setup has to offer fast and easy integration with your existing website. Take a deeper look at our web to print solution here: b2cprint.com/web-to-print.
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