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Sometimes it seems that we live in an age where all marketing is done online. We have already forgotten that only a few years ago both small businesses and large organizations still used quite a few networking events, billboards, leaflets and brochures, to advertise their products and services. With the rise of the Internet, most organizations and businesses have switched to massive online advertising, and rightly so – online advertising has many benefits: accessibility, availability, accuracy and the ability to measure performance. However, it is very important to dedicate some efforts to offline marketing; such as flyers, business cards, branded giveaways etc.

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December 27, 2020