Marketing Tips

Sometimes it seems that we live in an age where all marketing is done online. We have already forgotten that only a few years ago both small businesses and large organizations still used quite a few networking events, billboards, leaflets and brochures, to advertise their products and services. With the rise of the Internet, most organizations and businesses have switched to massive online advertising, and rightly so – online advertising has many benefits: accessibility, availability, accuracy and the ability to measure performance. However, it is very important to dedicate some efforts to offline marketing; such as flyers, business cards, branded giveaways etc.

Read more on Direct Marketing Ideas with Print Products…

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December 27, 2020

Event will explore how to connect and interact with customers in the “new normal

Press release from the issuing company

The Association for PRINT Technologies (APTech) is hosting a webinar in partnership with Don Carli, President and Co-Founder of the consumer behavior research firm Nima Hunter, Inc. on “The Future of Event Marketing and Customer Journeys.”

Read more on APTech Announces Special Briefing: “The (Very Different) Future of Event Marketing & Customer Journeys”…

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July 28, 2020

Small businesses around the world are already feeling the financial stress from coronavirus restrictions that have millions of people staying at home and avoiding unnecessary shopping trips. As businesses must react to this new situation, many have adjusted their service offerings to meet the current needs. Evidently, printing has a vital role in helping these businesses make the shift.

Read more on How Printing Helps Businesses in Times of Corona…

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May 20, 2020
May 28, 2019

If you’re in the print business, you know that it’s essential to keep up with new trends and technologies, and provide your customers the best service and advice. Design and graphics are probably at the top of the services you offer, and it’s important to understand the meaning of colors and match them to each print job.

Read more on Design Tips – Choosing The Right Colors For Print Projects…

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May 23, 2019

One of the main focuses of any printing service is to find new clients and expand their business. It might be the time to refresh your sales department, and get a new type of sales person. If you want to grow your business you’ll need sales people who can bring in a stream of clients and projects that keep the company profitable.

Read more on Important Questions To Ask When Hiring A Print Sales Person…

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March 13, 2019

A common frustration with sales people this day and age is that they are struggling to communicate with prospective customers, especially the young ones. They often experience cases like no response to voicemails, the feeling that people are always busy with their phones, and that in general – millennials are just impossible to reach.

Read more on Great Tips For Print Providers To Interact With Millennials…

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November 6, 2018

As any business owner, and especially print services, you always want to attract more customers and increase your revenue. How to achieve it? Well, here are a few ideas.

There are many ways to get new clients, some involve investments to improve your print shop, and some involve very little effort. It all depends on your budget and the time you have to invest.

Read more on Useful Marketing Ideas For Printers…

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March 5, 2018

The way we do business today is different from how things were done in the past. The traditional way of building a long-lasting relationship with the customer isn’t relevant anymore. And yet, many printing companies operate in the same way that they have been doing for years.

Read more on Is Your Print Shop Evolving? 3 Strategies To Help You Grow…

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January 9, 2018
October 10, 2017